Emmy winner
Recognition for work that paired a strong idea with exacting execution.
Michael Zydzik / Creative Director + Writer
I make theidea visible.
I’ve spent my career turning strategy into stories, identities, campaigns and experiences people actually remember.
The short version
Start with the thought.
Then make it impossible to ignore.
I’m a creative director, writer and brand builder who has led work across consumer products, entertainment, technology, hospitality and civic brands. I’ve built brands from scratch, repositioned familiar names and taken ideas from a sentence on a page to every channel they need to live in.
My sweet spot is the space between strategy and execution: finding the sharpest truth, turning it into a clear creative idea and staying close enough to the work that the final thing still has a pulse.
Years building brands
From regional institutions to global consumer products and ambitious startups.
Creative range
Brand, copy, campaigns, social, digital, film, photography and the systems connecting them.
How I work
Big-picture thinking.
No preciousness.
Hands-on craft.
I believe the best creative leaders make the work clearer, braver and better—and make the people around them better in the process.
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